Homo Viator

MyMüsli, custom-mixed, all organic cereals.
Great product: one where the customization power of the internet really adds value to the product. Even ofline shopping aficionados must see the benefit of being able to choose all the ingredients of your preferred Müsli.
Great Market: Germans love Müsli and with more and more people turning to LOHAS, this is going to be a continously growing market.
Great Revenue Model: Hey, I mean there is a clear revenue model here from day one of operations. Most Web 2.0 start ups in the Valley don't even have one after years of operations.